Sell to Your Target Market
Selling to Silversmiths and Goldsmiths Businesses
As the market recovers, silversmiths and goldsmiths businesses are timidly rebounding from the economic downturn and are once again poised to invest. Here's the knowledge you need to increase your sales to silversmiths and goldsmiths businesses around the country.
Over the past several years, silversmiths and goldsmiths businesses have experienced moderate growth rates compared to other businesses.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. The good news is that silversmiths and goldsmiths businesses can be found throughout the nation, but the challenge is to acquire and retain new accounts.
How to Find Silversmiths & Goldsmiths Business Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of silversmiths and goldsmiths businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. If you're in the market for high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward silversmiths and goldsmiths businesses.
Sales Team Considerations
Most of the businesses that sell to silversmiths and goldsmiths businesses utilize a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Create a Plan
There is nothing random about effective silversmiths and goldsmiths business sales. The industry is filled with seasoned veterans who know their way around the marketplace.
As a result, top B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with a skeletal strategy in some industries, the silversmiths and goldsmiths business industry will devour your sales team unless you go into it with a carefully crafted blueprint.
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