Sell to Your Target Market
Selling to Sign Painting and Lettering Businesses
Most sign painting and lettering businesses have lean financials and demanding schedules. For businesses that market to sign painting and lettering businesses, the focused selling strategies discussed in this article can be important for breaking into the industry.
Over the past several years, sign painting and lettering businesses have become high value targets in the B2B sector.
With market momentum on their side, entrepreneurs are knocking on the doors of the marketplace, anxious to collect their share of the profits. Competition is fierce, so emerging businesses have to be careful about the way they approach sign painting and lettering businesses.
Know Your Products
In reality, most sign painting and lettering businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, a unique value proposition can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable about product specifications and support. If you're selling a service to sign painting and lettering businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
How to Generate Solid Leads
There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to sign painting and lettering businesses should take steps to automate the lead generation process through the use of technology and networking activities.
One option worth considering is the integration of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the man hours it takes to create your own lead list from scratch.
At Gaebler, we advise our business partners to explore Experian Business Services for sign painting and lettering business lead lists. Experian is a reputable firm that is known for providing accurate lists that can be filtered according to geography area, demographic traits and other criteria.
Internet Strategies
With sign painting and lettering businesses now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Share this article
Additional Resources for Entrepreneurs