Sell to Your Target Market
Selling to Scales Industrial and Commercial Businesses
In today's business environment, change is the only constant for scales industrial and commercial businesses. Product offerings, cost and dependable service are all important considerations – so businesses that sell to scales industrial and commercial businesses need to demand excellence from their team.
Although there is a strong market for products geared toward scales industrial and commercial businesses, penetrating the market can be daunting.
A strong value proposition and a great strategy are requirements for companies who sell to scales industrial and commercial businesses. Although there are market challenges, new entries to the marketplace can gain traction by applying a handful of proven sales principles.
Marketing Mix
Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and prioritize channels that target decision makers.
Although there are no one-size-fits-all marketing strategies for scales industrial and commercial businesses, B2B sellers can almost always benefit from outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of scales industrial and commercial businesses. For many businesses, these lists set the stage for the rest of the sales cycle.
Customer Profiles
New companies in the scales industrial and commercial business market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward arming your business with the information it needs to reach high value scales industrial and commercial business leads.
In this industry, it is especially important to develop a customer-focused approach. In general, scales industrial and commercial businesses are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
Strategy and ROI
The best sales programs incorporate customer return on investment concerns into their sales strategies. This is especially important when selling to scales industrial and commercial businesses because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.
Share this article
Additional Resources for Entrepreneurs