Sell to Your Target Market
Selling to Sand and Gravel Companies
Businesses that market to sand and gravel companies face internal and external barriers to success. For businesses that market to sand and gravel companies, the focused selling strategies discussed in this article can critical in penetrating the industry.
In today's economy, even small mistakes affect your company's bottom line and impede your selling success.
With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they conduct research on the specific sand and gravel companies that they want to add to their customer roster.
Since relationships can be critical in closing sales, meetings with sand and gravel companies leaders and their staff facilitate the flow of the sales cycle. These meetings can also provide information that can improve your competitive position.
Focused Messaging
Effective lead generation processes are vital for firms that sell to sand and gravel companies. Sales teams should be trained in basic lead generation as well as your company's typical prospecting routines. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the time requirements for gathering prospect contact information.
But lead generation is only one piece of the puzzle. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Keep in mind that sand and gravel companies are educated buyers who are skilled in identifying empty promises. To get their attention, you'll need to create highly focused sales messages that leverages your product's differentiated features.
Sales Team Considerations
Most of the businesses that sell to sand and gravel companies take a team sales approach.
Although your team may be comprised of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for solo sales in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
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