Selling to Businesses
Selling to Russian Restaurants
Leading Russian restaurants understand the value of every dollar. Properly applied, these strategies for selling to the Russian restaurant market will help you start achieving your sales objectives.
Overcoming the barriers of selling to Russian restaurants can require complex sales and marketing strategies.
Quality products, a good strategy and a lot of hard work are requirements for companies who sell to Russian restaurants. Although there are market challenges, emerging companies can gain traction by applying a handful of proven sales principles.
How to Sell to Russian Restaurants
Once your foot is in the door, how do you close the sale?
Like many of us, Russian restaurant business owners are extremely busy and have no time for long sales pitches. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at Russian restaurants you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.
Companies that sell to Russian restaurants should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
How to Find Russian Restaurant Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of Russian restaurants you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.
But the most reliable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing precise, targeted lead lists that can be used for direct mail and other marketing efforts directed toward Russian restaurants.
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