Selling to Businesses
Selling to Restaurant Cleaning Services
Companies that market to restaurant cleaning services face internal and external barriers to success. Here is the information you need to get started selling to this market.
In today's economy, even small mistakes affect your company's bottom line and impede your selling success.
If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.
For example, even though it might seem logical to increase the size of your sales force to expand your base of restaurant cleaning service customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.
Strategies for Selling to Restaurant Cleaning Services
Although there are exceptions, restaurant cleaning services are always interested in products that help them provide a higher level of service for their clients and customers.
Cost is a constant concern, but if restaurant cleaning services believe a new product or line of products will significantly enhance their customers' experience, the quality of your products may be more important than the price.
Businesses that sell to restaurant cleaning services need to also recognize the fact that restaurant cleaning services aren't necessarily the beneficiaries of their products, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
Marketing, Promotions & PR
Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with restaurant cleaning service owners, these companies blanket the market with high-priced marketing content in hopes of gaining quick momentum with buyers.
Marketing is useful and necessary. But new businesses should focus their marketing budgets on initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
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