Selling to Businesses
Selling to Real Estate Agencies and Brokerage Businesses
Without a doubt, real estate agencies and brokerage businesses are attractive sales targets that can help ambitious entrepreneurs to hit their growth targets%that are worth chasing after%. For entrepreneurs that market to real estate agencies and brokerage businesses, the upside is that a strong selling approach can lead to fast conversions in this market.
Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to real estate agencies and brokerage businesses.
A key decision for those who want to open a real estate agency is whether to buy into a real estate franchise or start an independent agency.
The details of your sales strategy will vary according to your situation and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to real estate agencies and brokerage businesses.
Marketing Channels for Real Estate Agencies
Even though companies market their products in many different ways, there is one truth that applies to all real estate agency marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are typical, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Companies that lead the industry in market share routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to the kinds of prospects that are most likely to respond to your products. In our experience, Experian Business Services has the largest and most accurate database of real estate agencies and brokerage businesses on the market.
Internet Strategies
With real estate agencies and brokerage businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the anchor for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your revenue stream will be weak.
Keep in mind that real estate agencies and brokerage businesses are busy operations with little patience for long sales cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that converts prospects to customers.
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