Capitalizing on Niche Markets
Selling to Public Speaking Schools
The territory of public speaking schools is fertile soil for for sales reps who are adept at B2B selling. For entrepreneurs that market to public speaking schools, the good news is that the right sales strategy can lead to rapid customer acquisitions in this market.
The world is unpredictable and businesses are constantly evolving their selling strategies to keep pace with changes in the marketplace.
With diligence, hard work and a carefully crafted sales strategy on your side, it's possible to penetrate the market and receive an acceptable return for your efforts.
Direct Marketing Strategies
Direct marketing is an effective way to sell to public speaking schools. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a selling perspective, direct marketing establishes a platform for relationships with public speaking schools that can benefit from your products or services.
The challenge with direct marketing is lead generation. Since reliable leads can be hard to find, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of public speaking schools that produce high conversion rates.
Customer Profiles
Emerging sellers in the public speaking school market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to convert high value public speaking school leads.
In this industry, it is especially important to develop a customer-focused approach. In general, public speaking schools are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
Collaborative Strategies
Collaboration is a hallmark of companies that succeed in selling to public speaking schools. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.
Share this article
Additional Resources for Entrepreneurs