Capitalizing on Niche Markets
Selling to Private Golf Courses Businesses
The problem with selling to private golf courses businesses is that misguided efforts can threaten your entire business model. Product quality, cost and dependable service are all important considerations – so businesses that sell to private golf courses businesses need to review their delivery model.
Over the past several years, private golf courses businesses have experienced moderate growth rates compared to other businesses.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target private golf courses businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
Networking Tips
The private golf courses business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
Market Aggressively
Marketing -- or more specifically aggressive marketing -- factors into private golf courses business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.
Companies that sell to private golf courses businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are capable of operating as part of a team. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
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