Capitalizing on Niche Markets
Selling to Portrait Studios
Leading portrait studios appreciate the value of their buying dollars. For business sellers prepared to compete, portrait studios offer a reliable source of income .
Initiative and perseverance are excellent personality traits for sales professionals. But selling to portrait studios requires more than a desire to succeed.
If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to keep your earnings statement in the black.
High Impact Strategies
Successful sales strategies leverage cost efficiencies to deliver higher profit margins. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of your efforts to reach top-tier portrait studios.
Marketing to Portrait Studios
Marketing strategies for portrait studios are in a state of constant flux. Businesses that sell in this market have to be diligent about keeping up with the latest marketing channels and technologies. Although they aren't a panacea, online marketing channels such as social media sites and email campaigns are gaining steam.
In order to feed new portrait studio leads to your sales team, you will need to systematize lead generation. One of the ways to streamline lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Customer Profiles
New entries to the portrait studio market are advised to profile key sales targets before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to convert high value portrait studio leads.
In this industry, it is especially important to develop a customer-focused approach. In general, portrait studios are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
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