Capitalizing on Niche Markets
Selling to Playhouses and Treehouses Businesses
As the clouds dissipate, playhouses and treehouses businesses are slowly emerging from the market slowdown and are once again poised to invest. For entrepreneurs that market to playhouses and treehouses businesses, the good news is that the right sales strategy can lead to rapid customer acquisitions in this market.
A good sales strategy is money in the bank. So for businesses that sell to playhouses and treehouses businesses, there is no substitute for a strategic sales approach.
The process of converting playhouses and treehouses businesses from prospects to satisfied customers doesn't just happen. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.
Benefits of Networking
Networking broadens your prospect pool. In addition to raising your company's profile, it increases your credibility with playhouses and treehouses businesses.
But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through solid networking will be leads that were otherwise hidden from your business.
Marketing, Promotions & PR
Emerging B2B businesses are often tempted to buy their way into the market. Rather than taking the time to develop relationships with playhouses and treehouses business owners, these companies blanket the market with high-priced marketing content in hopes of making rapid headway with buyers.
Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
Collaborative Strategies
Collaboration is a hallmark of companies that succeed in selling to playhouses and treehouses businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
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