Capitalizing on Niche Markets
Selling to Plant Stores
Need to drive more sales? There is a big growth opportunity for emerging entrepreneurs to enter the B2B plant store market. Product offerings, cost and service are all important considerations – so businesses that sell to plant stores need to be at the top of their game.
Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a daunting � but ultimately achievable business goal.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target plant stores. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to plant stores. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.
How to Generate Solid Leads
There aren't any cut and dry rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to plant stores should take steps to automate the lead generation process through the use of technology and networking activities.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.
At Gaebler, we advise our business partners to explore Experian Business Services for plant store lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.
CRM Software
CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.
When used properly, CRM can improve your company's interactions with customers and prospects. For those who do not have a good lead management system, there's no better time than the present to get started. Companies that already use a CRM solution need to evaluate their processes to make sure it is being used to its full potential.
In the B2B plant store industry, the inefficient use of CRM can put your business at a competitive disadvantage.
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