Selling to Businesses
Selling to Pillows Retail Businesses
Most pillow shops have strict budgets and little time to spare. Here is the information that will help you get started selling to this market.
Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to pillow shops.
For small businesses that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Sales Team Considerations
Many businesses that sell to pillow shops take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to incorporate teamwork into their leadership styles.
Industry Developments
Inevitably, pillow shops are constantly adapting to the marketplace. Companies that sell to pillow shops should likewise adapt their approach to meet changing consumer needs. B2B businesses that take a lackadaisical approach to industry developments are at a substantial disadvantage, especially in this industry.
Subscriptions to trade journals and networking can help your company stay abreast of developments in the industry.
How to Find Retail Pillow Business Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of pillow shops you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most accurate source of qualified sales leads is often a third-party lead list provider. If you're in the market for high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward pillow shops.
Share this article
Additional Resources for Entrepreneurs