Capitalizing on Niche Markets
Selling to Picture Framing Supplies Businesses
As the market recovers, picture framing supplies businesses are gradually bouncing back from the Great Recession and are once again poised to invest. Here are some of the things that are required to sell to picture framing supplies businesses in today's marketplace.
Penetrating the world of picture framing supplies businesses can require complex sales and marketing strategies.
With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.
Hiring Staff
Your sales force is your most important sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.
Most picture framing supplies businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.
Internet Strategies
With picture framing supplies businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the anchor for all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.
How to Generate Solid Leads
There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to picture framing supplies businesses should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the technology and staff inputs necessary to generate leads internally.
At Gaebler, we advise our business partners to explore Experian Business Services for picture framing supplies business lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to geography area, demographic traits and other criteria.
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