Capitalizing on Niche Markets
Selling to Picture Frames Restoration and Repair Businesses
For many entrepreneurs, selling to picture frames restoration and repair businesses can be a pathway to small business success. Product quality, pricing and dependable service are all important considerations – so businesses that sell to picture frames restoration and repair businesses need to demand excellence from their team.
Although there is a strong market for products geared toward picture frames restoration and repair businesses, penetrating the market can be daunting.
These days, efficiency and intentionality are two things that never go out of style � especially for companies that sell to picture frames restoration and repair businesses.
Why Should a Prospect Buy From You?
The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to picture frames restoration and repair businesses because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.
How to Generate Solid Leads
There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to picture frames restoration and repair businesses should take steps to automate the lead generation process CRM and other techniques.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.
At Gaebler, we advise our business partners to explore Experian Business Services for picture frames restoration and repair business lead lists. Experian is a reputable firm that is known for providing accurate lists that can be filtered according to your precise lead specifications.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that aren't capable of delivering the highest possible ROI.
For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of picture frames restoration and repair business customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.
Share this article
Additional Resources for Entrepreneurs