Capitalizing on Niche Markets
Selling to Philosophers Businesses
These days, change is the only constant for philosophers businesses. To succeed in the philosophers business industry, you'll need to closely adhere to a handful of sales fundamentals.
In recent years, philosophers businesses have become high value targets in the B2B sector.
For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.
How to Find Philosophers Business Leads
Leads drive sales cycles. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of philosophers businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most accurate source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward philosophers businesses.
Sales Team Considerations
Most of the businesses that sell to philosophers businesses take a team sales approach.
Although your team may be comprised of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for solo sales in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that philosophers businesses are fast-paced operations with little patience for long sales cycles.
A strong marketing plan helps to focus your selling proposition and deliver messaging in channels that are well received by your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that is hard to beat.
Share this article
Additional Resources for Entrepreneurs