Capitalizing on Niche Markets
Selling to Pet Related Services Businesses
Today's top pet related services businesses work with vendors who can help them be more successful. We'll tell you how to get past selling hurdles in the pet related services business market and outperform the competition.
B2B sales can be challenging. To succeed in this environment, you need the right combination of skills and expertise.
A strong value proposition and a great strategy are requirements for companies who sell to pet related services businesses. Although there are market challenges, emerging companies can gain traction by applying a handful of proven sales principles.
Direct Marketing Strategies
Direct marketing is an effective way to sell to pet related services businesses. The benefit of direct marketing is that it is a way to manage costs when reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with pet related services businesses that can benefit from your products or services.
The sticking point of direct marketing is lead generation. Since reliable leads can be hard to find, we recommend using lead lists supplied by established third-party vendors. Many businesses find that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of pet related services businesses that are primed for sales pitches.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific pet related services businesses that they want to add to their customer roster.
Since relationships are an important part of the selling process, meetings with pet related services businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.
Sales Incentives
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed pet related services business sales targets.
Incentives don't have to break your budget -- sometimes merely acknowledging a team member's exceptional effort is more valuable than an expensive incentive that lacks recognition or prestige.
Share this article
Additional Resources for Entrepreneurs