Profitable Niche Markets
Selling to Oriental Restaurants
The area of Oriental restaurants is fertile soil for for sales reps who are adept at B2B selling. The tricky part is crafting a selling strategy that gets your products noticed by high value prospects.
Technology and technique are important. But in a B2B sales environment, they may be less important than other critical resources.
If selling to Oriental restaurants is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.
In the Oriental restaurant industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Market Aggressively
Marketing -- or more specifically aggressive marketing -- is an essential ingredient in the recipe for Oriental restaurant sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Networking Tips
The Oriental restaurant industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
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