Profitable Niche Markets
Selling to Organic Food Businesses
Without a doubt, organic food businesses are high value sales targets that can fuel revenue and profit growth. With a careful strategy, your business can achieve financial success selling to organic food businesses.
The world is an uncertain place for emerging businesses and businesses are constantly evolving their selling strategies to keep pace with changes in the marketplace.
A strong value proposition and a great strategy are requirements for companies who sell to organic food businesses. Although there are market challenges, emerging companies can gain traction by applying a handful of proven sales principles.
Marketing Channels for Organic Food Businesses
Even though companies market their products in many different ways, there is one truth that applies to all organic food business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to likely-to-convert prospects. In our experience, Experian Business Services has the largest and most accurate database of organic food businesses on the market.
Casting a Broad Net
The first step in selling to organic food businesses is to take a broad approach to the marketplace. Strategies that focus exclusively on the local market are not likely to succeed in an environment that is becoming increasingly reliant on e-commerce and other long distance marketing channels.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to expand your territory to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
Internet Strategies
With organic food businesses increasingly using the Internet to locate vendors, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
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