Profitable Niche Markets
Selling to Oncology Practices
Entrepreneurs that market to oncology practices face internal and external barriers to success. This is list of tips you need to boost sales to oncology practices around the country.
Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to oncology practices.
If selling to oncology practices is your core business, your odds of success increase dramatically when you incorporate a few proven resources and techniques into the selling process.
Developing a Marketing Plan
A robust marketing strategy is the basis of a winning sales strategy. Your team might be stocked with top-tier sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that oncology practices are fast-paced operations with little patience for long sales cycles.
A well thought-out marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that is hard to beat.
Putting It All Together
Ultimately, there is no single strategy that can guarantee conversions in your efforts to sell to oncology practices. It's often a combination of techniques that seals the deal.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that incorporates proven sales techniques into a carefully designed sales strategy.
Marketing Channels for Oncology Practices
Although the ways in which sellers market their products are extremely diverse, there is one truth that applies to all oncology practice marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of oncology practices on the market.
Share this article
Additional Resources for Entrepreneurs