Profitable Niche Markets
Selling to Office Building and Industrial Cleaning Services
There's no question that office building and industrial cleaning services are major players in a growth industry -- and that makes them attractive to sellers who are eager to get in on the action. To dominate in the office building and industrial cleaning service industry, you'll need to pay attention to the basics.
Over the past several years, office building and industrial cleaning services have experienced slow, but steady growth.
If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
Gaining Traction in the Marketplace
Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.
To gain traction with office building and industrial cleaning services, you'll want to apply a diverse mix of marketing strategies that exploit the benefits of a multichannel approach.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of office building and industrial cleaning service contacts.
Sales Team Considerations
Most of the businesses that sell to office building and industrial cleaning services take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to incorporate teamwork into their leadership styles.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that office building and industrial cleaning services are fast-paced operations with little patience for drawn out sales meetings and follow-up cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are well received by your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that delivers results.
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