Mastering Niche Market Sales
Selling to New Thought Churches Businesses
Businesses that sell to New Thought churches face internal and external barriers to success. Using these tips for selling to the New Thought church market will move you significantly closer to your sales goals.
The majority of New Thought churches depend on distributors and vendors. As such, many B2B companies build their strategic plans around sales to New Thought churches.
If selling to New Thought churches is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
Sales Management Tips
Sales managers can be a factor in the success of your sales strategy.
In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that New Thought church owners are often sensitive to team dynamics and may not respond to sales reps who seem overly disconnected from their sales unit.
Know Your Products
In the real world, most New Thought churches aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable about product specifications and support. If you're selling a service to New Thought churches, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.
Message First, Targets Second
Messaging is a fundamental component of sales. Unfocused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a single, unified strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of New Thought churches that can be customized to your precise specifications.
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