How to Increase Business Sales
Selling to Motorcycle Insurance Businesses
Many motorcycle insurance businesses present possibilities for business sellers to turn tidy profits. The hard part is crafting a selling strategy that captures the attention of the industry's major players.
Over the past several years, motorcycle insurance businesses have experienced slow, but steady growth.
Young businesses need to develop a comprehensive sales plan that leverages the lessons that have been learned by the most successful players in the industry.
Know the Competition
Companies who sell to motorcycle insurance businesses face a crowded and competitive marketplace.
Although it may not seem like it, there are many other businesses that sell similar product lines. As a result, motorcycle insurance businesses are regularly targeted for prospecting and tend to be very knowledgeable about their buying options.
By researching the competition, you gain the ability to differentiate your products and incorporate your unique product characteristics into your sales strategy. Although there are many ways to research your competitors, interactions with motorcycle insurance businesses themselves may be the best source of information.
Networking Tips
The motorcycle insurance business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
Message First, Targets Second
Messaging is an important part of a successful sales strategy. Muddy messaging dilutes the sales cycle and makes it challenging for your customers to discern the value of your products.
For maximum impact, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to narrow the field to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of motorcycle insurance businesses that can be tailored to meet geographic and demographic criteria.
Share this article
Additional Resources for Entrepreneurs