How to Increase Business Sales
Selling to Mobile Auto Service and Repair Businesses
These days, uncertainty is the only constant for mobile auto service and repair businesses. For entrepreneurs that market to mobile auto service and repair businesses, the upside is that a strong selling approach can lead to fast conversions in this market.
Many mobile auto service and repair businesses rely on third-party vendors for equipment, supplies and other products. So, many B2B companies build their business plans around sales to mobile auto service and repair businesses.
Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.
Marketing to Mobile Auto Service & Repair Businesses
Marketing strategies for mobile auto service and repair businesses are constantly evolving. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new mobile auto service and repair business leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that mobile auto service and repair businesses are busy operations with little patience for long sales cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that delivers results.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may suffice for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to mobile auto service and repair businesses.
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