How to Increase Business Sales
Selling to Massage and Bodywork Businesses
The vast majority of massage and bodywork businesses are willing to hear a good sales pitch from a qualified vendor. The difficult part is crafting a selling strategy that targets high value prospects.
Ambition and confidence are excellent personality traits for sales professionals. But selling to massage and bodywork businesses requires more than a desire to succeed.
Your approach will vary according to your circumstances and your company's unique sales objectives. But in general, there are several things you will need to consider when devising a system for selling to massage and bodywork businesses.
Sales Incentives
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed massage and bodywork business sales targets.
Incentives don't have to be pricey -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
How to Find Massage & Bodywork Business Leads
Leads form the basis for winning sales strategies. The first step in lead generation is to evaluate the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of massage and bodywork businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most accurate source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward massage and bodywork businesses.
Educate Your Sales Force
In the real world, most massage and bodywork businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, a unique value proposition can be the deciding factor in a sale. It's crucial for your sales team to be knowledgeable about product specifications and support. If you're selling a service to massage and bodywork businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
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