Business Development Strategies for Niche Markets
Selling to Lutheran Churches Businesses
The area of Lutheran churches is fertile soil for for sales reps who are adept at B2B selling. Here is the information you need to get started selling to this market.
Not surprisingly, Lutheran churches play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
God willing, you'll soon be on your way to having your own Lutheran congregation.
With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.
How to Generate Solid Leads
There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to Lutheran churches should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.
One option worth considering is the incorporation of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.
At Gaebler, we advise our business partners to explore Experian Business Services for Lutheran church lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.
Role of Owners & Managers
Owners and managers should expect to be active participants in selling to Lutheran churches. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
Know Your Products
In reality, most Lutheran churches aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in conversions. It's crucial for your sales team to be knowledgeable and informed. If you're selling a service to Lutheran churches, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
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