Business Development Strategies for Niche Markets
Selling to Liquor Stores
Without a doubt, liquor stores are high value sales opportunities for businesses with an eye on growth. If you're tired of sitting on the sidelines, maybe it's time to start selling to liquor stores.
In the current business climate, liquor stores are looking for quality and affordability.
Young businesses need to develop a comprehensive sales plan that leverages the lessons that have been learned by the most successful players in the industry.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that underperform in the area of ROI.
For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of liquor store customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.
Strategies for Selling to Liquor Stores
Although there are exceptions, liquor stores are always interested in products that help them better serve their customers.
Cost is a constant concern, but if liquor stores believe a new product or line of products can substantially improve their customers' experience, price takes a backseat to quality.
Businesses that sell to liquor stores need to also recognize the fact that liquor stores aren't necessarily the beneficiaries of their products, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
How to Generate Solid Leads
There aren't any cut and dry rules for generating solid sales leads. However, leading sellers typically favor established processes forlead generation. When possible, businesses that sell to liquor stores should take steps to automate the lead generation process through the use of technology and networking activities.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the man hours it takes to create your own lead list from scratch.
At Gaebler, we advise our business partners to explore Experian Business Services for liquor store lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to geography area, demographic traits and other criteria.
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