Business Development Strategies for Niche Markets
Selling to Lighting Maintenance Businesses
These days, uncertainty is the only constant for lighting maintenance businesses. Here is the information you need to get started selling to this market.
Not surprisingly, lighting maintenance businesses play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
Frequently, the best B2B businesses achieve success through the consistent application of proven selling concepts. That's especially true in the lighting maintenance business industry where simple blunders can translate into losses in market share.
Collaborative Strategies
Collaborative work processes are key features of companies that succeed in selling to lighting maintenance businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.
Market Aggressively
Effective marketing is an essential ingredient in the recipe for lighting maintenance business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on gathering leads and contacts for your sales force. Lead lists are a critical resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Sales Strategy Tips
Effective lighting maintenance business sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be prioritized.
Also, it's important to avoid a silo approach to lighting maintenance business sales. Companies that isolate their sales units lag in the marketplace, especially when they compete against companies that encourage dialogue and collaboration between sales, marketing and other units.
Share this article
Additional Resources for Entrepreneurs