Business Development Strategies for Niche Markets
Selling to Lighting Contractors Businesses
Today's top lighting contractors businesses understand the value of every dollar. Here are some of the things that are required to sell to lighting contractors businesses in the current market.
As it turns out, lighting contractors businesses play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
For small businesses that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for lighting contractors businesses run the gamut.
Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.
Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best bet for making sure your team is equipped with the most up-to-date information possible. If you are new to the lead list market, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted lighting contractors business leads.
Collaborative Strategies
Collaborative work processes are key features of companies that succeed in selling to lighting contractors businesses. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.
For example, even though it might seem logical to increase the size of your sales force to expand your base of lighting contractors business customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.
Share this article
Additional Resources for Entrepreneurs