Business Development Strategies for Niche Markets
Selling to Lifeguard Services Businesses
These days, change is the only constant for lifeguard services businesses. For businesses that market to lifeguard services businesses, the focused selling strategies discussed in this article can critical in penetrating the industry.
Penetrating the world of lifeguard services businesses can require complex sales and marketing strategies.
Your approach will vary according to your circumstances and your company's unique business model. But overall, there are several things you will need to consider when devising a system for selling to lifeguard services businesses.
Hiring Staff
People are your most important sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.
Most lifeguard services businesses appreciate the value of sales professionals who are equipped to discuss the value of their products. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.
How to Find Lifeguard Services Business Leads
Leads are the foundation of successful selling. The first step in lead generation is to evaluate the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of lifeguard services businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most accurate source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing precise, targeted lead lists that can be used for direct mail and other marketing efforts directed toward lifeguard services businesses.
Sales Team Considerations
Most of the businesses that sell to lifeguard services businesses take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Share this article
Additional Resources for Entrepreneurs