Business Development Strategies for Niche Markets
Selling to Lawn and Garden Services
Businesses that market to lawn and garden services face internal and external barriers to success. Here are some of the things that are required to sell to lawn and garden services in today's marketplace.
Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to lawn and garden services.
Most lawn and garden services expect to receive great service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to lawn and garden services, the steady execution of business fundamentals is just as important as your relationships with your customers.
Marketing to Lawn & Garden Services
There are multiple methods for marketing your products to lawn and garden services. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.
Many businesses find that direct marketing is also helpful in marketing to lawn and garden services because it is a non-threatening easy method for breaking the ice with new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from a proven third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can tailor your direct marketing efforts toward your company's strengths and perceived needs in the marketplace.
Networking Tips
The lawn and garden service industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
Hiring Staff
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team lacks the expertise and resources to perform at the highest levels.
Most lawn and garden services appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in service as well as sales routines.
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