Sales Performance Advice
Selling to Kosher Restaurants
Most kosher restaurants have lean financials and demanding schedules. Here is the information that will help you get started selling to this market.
As it turns out, kosher restaurants play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
If selling to kosher restaurants is your bread and butter, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
How to Find Kosher Restaurant Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of kosher restaurants you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward kosher restaurants.
Developing a Marketing Plan
A solid marketing plan is the foundation of a successful sales strategy. Your team might be stocked with top-tier sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that kosher restaurants are fast-paced operations with little patience for long sales cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that converts prospects to customers.
Putting It All Together
Ultimately, there is no single strategy that can guarantee positive outcomes in your efforts to sell to kosher restaurants. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.
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