Tips to Improve Sales
Selling to Jukebox Services
Many jukebox services present possibilities for emerging companies to earn profits. Here is the information you need to get started selling to this market.
Drive and diligence are admirable characteristics for sales professionals. But selling to jukebox services requires more than an impeccable work ethic.
A strong value proposition and a great strategy are requirements for companies who sell to jukebox services. Although there are market challenges, emerging companies can gain traction by applying a handful of tried and true sales principles.
Sales Incentives
Ideally, you want your sales force to be self-motivated to perform at a high level. But to inspire your team even further, consider offering sales incentives to sales reps that exceed jukebox service sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
Industry Experience
In jukebox service sales, industry experience is fundamental requirement. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical jukebox service.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, jukebox services may also be more friendly to sellers within their network, so it's important to make new contacts as quickly as possible.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for jukebox services run the gamut.
Yet in this industry, marketing effectiveness comes down to whether or not you're able to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.
Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you are new to the lead list market, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted jukebox service leads.
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