Tips to Improve Sales
Selling to Japanese Restaurants
First tier Japanese restaurants understand the value of every dollar. For adequately equipped companies, Japanese restaurants offer a reliable source of income .
The proper application of fundamental techniques and technology-based solutions clearly influence outcomes. But in a B2B sales environment, they may be less important than other critical resources.
Many Japanese restaurants expect high levels of service from the companies they do business with. But service alone won't close the deal. For B2B companies that sell to Japanese restaurants, the steady execution of business fundamentals is just as important as your relationships with your customers.
Be Prepared for Tough Questions
In the real world, most Japanese restaurants aren't interested in undifferentiated, non-specific product and service offerings. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in conversions. It's crucial for your sales team to be knowledgeable and informed. If you're selling a service to Japanese restaurants, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
Role of Owners & Managers
Owners and managers are active players in selling to Japanese restaurants. Front line visibility is essential for large accounts, but your sales team can benefit from on-the-job partnerships with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
How to Find Japanese Restaurant Leads
Leads form the basis for winning sales strategies. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of Japanese restaurants you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward Japanese restaurants.
Share this article
Additional Resources for Entrepreneurs