B2B Selling Advice
Selling to Indoor Playgrounds
Most indoor playgrounds are very willing to listen to sales presentations that can benefit their business. Don't forget that indoor playgrounds aren't easy sales marks -- here's what you'll need to convert prospects into customers.
In the modern marketplace, even small detract from your company's bottom line and impede your selling success.
In today's fast-paced B2B economy, initiative and strategy are two things that never go out of style � especially for companies that sell to indoor playgrounds.
Direct Marketing Strategies
Direct marketing has many advantages for selling to indoor playgrounds. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with indoor playgrounds that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of indoor playgrounds that produce high conversion rates.
Sales Team Considerations
Most of the businesses that sell to indoor playgrounds take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Industry Experience
In indoor playground sales, industry experience is fundamental requirement. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to be acquainted with the concerns of a typical indoor playground.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, indoor playgrounds may also be more open to sellers within their network, so it's important to increase the size of your network as quickly as possible.
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