B2B Selling Advice
Selling to Indonesian Restaurants
The landscape of Indonesian restaurants is fertile ground for for sales reps who are adept at B2B selling. If your offerings appeal to this market, it's time to learn how to sell to Indonesian restaurants in the current business climate.
Despite robust demand for products sold to Indonesian restaurants, penetrating the market can be challenging.
In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. Fortunately Indonesian restaurants are plentiful, but the challenge is to acquire and retain new accounts.
Hiring Staff
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.
Most Indonesian restaurants appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.
Market Aggressively
Effective marketing factors into Indonesian restaurant sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a legitimate and important resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Sales Management Tips
Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.
In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. However, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that Indonesian restaurant owners are often sensitive to team dynamics and may not respond to sales reps who seem overly disconnected from their sales unit.
Share this article
Additional Resources for Entrepreneurs