B2B Selling Advice
Selling to Ice Skate Sharpening and Repairing Businesses
There's no question that ice skate sharpening and repairing businesses are major players in a growth industry -- and that presents an opportunity to providers who want to improve bottomline profits. With a careful strategy, your business can earn a hefty profit selling to ice skate sharpening and repairing businesses.
Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the ice skate sharpening and repairing business industry where small oversights can translate into losses in market share.
Marketing to Ice Skate Sharpening & Repairing Businesses
There are multiple methods for marketing your products to ice skate sharpening and repairing businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.
Many businesses find that direct marketing is also helpful in marketing to ice skate sharpening and repairing businesses because it is a non-threatening resource for introducing their products to new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company known for delivering consistently high-quality lists. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to ice skate sharpening and repairing businesses.
Casting a Broad Net
The first step in selling to ice skate sharpening and repairing businesses is to take a broad approach to the marketplace. Strategies that limited to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to expand your territory to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
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