Smart Sales Strategies for Niche Markets
Selling to Greek Churches Businesses
There's no question that Greek churches are major players in a growth industry -- and that presents an opportunity to vendors who are eager to get in on the action. Don't forget that Greek churches aren't easy sales marks -- here's what you'll need to close sales in this niche market.
B2B sales can be challenging. To succeed in this environment, you need the right combination of skills and expertise.
The process of converting Greek churches from prospects to satisfied customers isn't random. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.
Customer Profiles
New entries to the Greek church market are advised to profile key sales targets before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to convert high value Greek church leads.
In this industry, it is especially important for sellers to adopt a customer-centered sales philosophy. As a rule, Greek churches are very skilled at spotting B2B companies that are out of touch with the industry and they tend to hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
Marketing Mix
Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.
Despite the fact that there are multiple way to market to Greek churches, B2B sellers can realize a competitive advantage from outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of Greek churches. For many businesses, these lists lay the foundation for the rest of the sales cycle.
Tips for Selling to Greek Churches
Businesses that sell to Greek churches rely on accurate information about their prospects, their products and their competition.
Successful sales strategies emphasize data collection routines and are adept at using that information as a tool for converting prospects to satisfied customers.
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