Smart Sales Strategies for Niche Markets
Selling to Granite Countertops Businesses
Leading granite countertops businesses appreciate the value of their buying dollars. Here is the information you need to get started selling to this market.
A good sales strategy is money in the bank. So for businesses that sell to granite countertops businesses, strategic sales planning is a prerequisite for success.
If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
Hiring Staff
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team lacks the expertise and resources to perform at the highest levels.
Most granite countertops businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.
Marketing Channels for Granite Countertops Businesses
Even though companies market their products in many different ways, there is one truth that applies to all granite countertops business marketing strategies -- no single marketing channel is capable of capturing the attention you need to meet your sales goals.
Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of granite countertops businesses on the market.
Sales Team Considerations
Most of the businesses that sell to granite countertops businesses leverage a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for solo sales in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
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