Smart Sales Strategies for Niche Markets
Selling to Grain Drying and Fumigating Businesses
Without a doubt, grain drying and fumigating businesses are high value sales opportunities in today's marketplace. The tricky part is crafting a selling strategy that targets the industry's major players.
Most grain drying and fumigating businesses depend on distributors and vendors. So, many B2B companies build their strategic plans around sales to grain drying and fumigating businesses.
A strong value proposition and a great strategy are requirements for companies who sell to grain drying and fumigating businesses. Despite the presence of market barriers, emerging companies can gain traction by applying a handful of proven sales principles.
Networking Tips
The grain drying and fumigating business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
Marketing to Grain Drying & Fumigating Businesses
Marketing strategies for grain drying and fumigating businesses are always adapting to the marketplace. Businesses that sell in this market have to be diligent about keeping up with the latest marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new grain drying and fumigating business leads to your sales team, you will need to systematize lead generation. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be filtered to accommodate multiple data fields.
Know the Competition
Companies who sell to grain drying and fumigating businesses face a fiercely competitive sales environment.
Although it may not seem like it, there are many other businesses that share your product focus. Subsequently, grain drying and fumigating businesses are regularly targeted for prospecting and tend to be highly informed about their buying options.
By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, discussions with grain drying and fumigating businesses themselves may be the best source of information.
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