Smart Sales Strategies for Niche Markets
Selling to Glass Bending, Beveling, Drilling, and Grinding Businesses
If your business is having trouble reaching sales targets, take a minute and read our tips on selling to glass bending, beveling, drilling, and grinding businesses. Here is the information that will help you get started selling to this market.
In recent years, glass bending, beveling, drilling, and grinding businesses have become high value targets in the B2B sector.
With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.
Aggressive Recruiting
Successful conversion rates begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to glass bending, beveling, drilling, and grinding businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team-based track record will ultimately hamper your sales efforts, no matter how good they look on paper.
Sales Team Considerations
Most of the businesses that sell to glass bending, beveling, drilling, and grinding businesses take a team sales approach.
Although your team may be comprised of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to incorporate teamwork into their leadership styles.
Marketing, Promotions & PR
Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with glass bending, beveling, drilling, and grinding business owners, these companies blanket the market with high-priced marketing content in hopes of gaining quick momentum with buyers.
Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
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