Smart Sales Strategies for Niche Markets
Selling to GPS Navigation Businesses
Businesses that market to GPS navigation businesses face internal and external barriers to success. Product quality, cost and dependable service are all important considerations – so businesses that sell to GPS navigation businesses need to review their delivery model.
The world is a fluid business environment and businesses are constantly adapting their sales approaches to respond to market demands.
Many GPS navigation businesses expect high levels of service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to GPS navigation businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.
Industry Experience
In GPS navigation business sales, industry experience is a huge plus. Although it isn't necessary to be a twenty year industry veteran, it helps to speak the industry language and to understand the pressure points of a typical GPS navigation business.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, GPS navigation businesses may also be more open to sellers within their network, so it's important to make new contacts as quickly as possible.
Role of Owners & Managers
Owners and managers play an active role in selling to GPS navigation businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
Direct Marketing Strategies
Direct marketing is an effective way to sell to GPS navigation businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a selling perspective, direct marketing establishes a platform for relationships with GPS navigation businesses that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of GPS navigation businesses that are primed for sales pitches.
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