Sales Techniques By Market
Selling to Fruit and Vegetable Juices Businesses
In the current business climate, unpredictability is the only constant for fruit and vegetable juices businesses. With a careful strategy, your business can tap into a sizable revenue base selling to fruit and vegetable juices businesses.
Although there is a strong market for products geared toward fruit and vegetable juices businesses, penetrating the market can be daunting.
New entries to the marketplace need to develop a comprehensive sales plan that is built on industry fundamentals.
Industry Experience
In fruit and vegetable juices business sales, industry experience is fundamental requirement. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical fruit and vegetable juices business.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, fruit and vegetable juices businesses may also be more amenable to sellers within their network, so it's important to expand your industry contact base as quickly as possible.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to fruit and vegetable juices businesses.
Market Aggressively
Effective marketing directly impacts fruit and vegetable juices business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to take a careful approach to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Share this article
Additional Resources for Entrepreneurs