Sales Techniques By Market
Selling to Flower Growers and Shippers Businesses
The difficulty with selling to flower growers and shippers businesses is that misguided efforts can threaten your entire business model. Don't forget that flower growers and shippers businesses aren't easy sales marks -- here's what you'll need to convert prospects into customers.
In today's economy, even small mistakes affect your company's bottom line and impede your selling success.
In today's fast-paced B2B economy, initiative and strategy are two things that never go out of style � especially for companies that sell to flower growers and shippers businesses.
Marketing Channels for Flower Growers & Shippers Businesses
Even though companies market their products in many different ways, there is one truth that applies to all flower growers and shippers business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are typical, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Companies that lead the industry in market share routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of flower growers and shippers businesses on the market.
Putting It All Together
Ultimately, there is no single strategy that can guarantee conversions in your efforts to sell to flower growers and shippers businesses. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to flower growers and shippers businesses should narrow their search to highly ambitious and focused candidates. At the same time, you need to make sure your sales hires are capable of operating as part of a team. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
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