Sales Techniques By Market
Selling to Fire Hydrants Businesses
Many fire hydrants businesses offer opportunities for emerging companies to earn profits. With these useful selling tips, you can improve your sales model and increase your returns when selling to fire hydrants businesses.
Not surprisingly, fire hydrants businesses play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
The process of converting fire hydrants businesses from prospects to satisfied customers isn't random. It takes intentionality from owners and managers to create a strategy that is tailored to your product line and customer base.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on adding names to their contact list that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for fire hydrants businesses.
Lead lists are helpful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Industry Experience
In fire hydrants business sales, industry experience is a huge plus. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to be acquainted with the concerns of a typical fire hydrants business.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, fire hydrants businesses may also be more friendly to sellers within their network, so it's important to make new contacts as quickly as possible.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to fire hydrants businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the competitive advantage your business needs to outperform competitors that are more firmly entrenched in the market.
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