Sales Techniques By Market
Selling to Ferry Services Businesses
These days, change is the only constant for ferry services businesses. To succeed in the ferry services business industry, you'll need to closely adhere to a handful of sales fundamentals.
In recent years, ferry services businesses have become high value targets in the B2B sector.
If selling to ferry services businesses is your bread and butter, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
Industry Experience
In ferry services business sales, industry experience is an advantage. Although it isn't necessary to be a twenty year industry veteran, it helps to speak the industry language and to understand the pressure points of a typical ferry services business.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, ferry services businesses may also be more friendly to sellers within their network, so it's important to make new contacts as quickly as possible.
How to Sell to Ferry Services Businesses
After you have established contact with a prospect, how do you close the sale?
Like many of us, ferry services business business owners are have no patience for extended pitches and sales cycles. As a rule, be respectful of your customers' time constraints and make your pitches as concise as possible.
In some instances, your initial contact at ferry services businesses you call on may not even be the decision maker, making it necessary to quickly locate the real decision maker and adjust your approach accordingly.
How to Find Ferry Services Business Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of ferry services businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most accurate source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing updated and sorted lead lists that can be used for direct mail and other marketing efforts directed toward ferry services businesses.
Share this article
Additional Resources for Entrepreneurs