Sales Techniques By Market
Selling to Fences Commercial and Industrial Businesses
If your company is missing sales benchmarks, take a minute and read our tips on selling to fences commercial and industrial businesses. Here is the information you need to get started selling to this market.
No one said selling would be easy. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Direct Marketing Strategies
Direct marketing has proven to be an effective selling strategy for fences commercial and industrial businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with fences commercial and industrial businesses that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Based on our experience, Experian is one of the best in the business with a reputation for supplying consistently reliable lists of fences commercial and industrial businesses that are primed for sales pitches.
How to Sell to Fences Commercial & Industrial Businesses
After you have qualified a lead, how do you close the sale?
Like many of us, fences commercial and industrial business business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and make your pitches as concise as possible.
In some instances, your initial contact at fences commercial and industrial businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Industry Experience
In fences commercial and industrial business sales, industry experience is an advantage. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical fences commercial and industrial business.
B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, fences commercial and industrial businesses may also be more friendly to sellers within their network, so it's important to increase the size of your network as quickly as possible.
Share this article
Additional Resources for Entrepreneurs