Niche Sales Strategies
Selling to Domestic Violence Shelters Businesses
As the clouds dissipate, domestic violence shelters businesses are gradually bouncing back from the Great Recession and are positioned for investment. If you're tired of lackluster sales results, maybe it's time to start selling to domestic violence shelters businesses.
Not surprisingly, domestic violence shelters businesses play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to keep your earnings statement in the black.
How to Sell to Domestic Violence Shelters Businesses
Once your foot is in the door, how do you close the sale?
Like many of us, domestic violence shelters business business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and clearly communicate your main points first.
In some instances, your initial contact at domestic violence shelters businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. Smart sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they conduct research on the specific domestic violence shelters businesses that they want to add to their customer roster.
Since relationships are an important part of the selling process, meetings with domestic violence shelters businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can give your business a competitive edge.
Marketing, Promotions & PR
Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with domestic violence shelters business owners, these companies flood the industry with high-priced marketing content in hopes of scoring fast conversions from buyers.
Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
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