Niche Sales Strategies
Selling to Disabilities and Special Needs Clothing Businesses
You'll need a unique combination of ingenuity and effort to be successful selling to disabilities and special needs clothing businesses. If you're tired of sitting on the sidelines, maybe it's time to start selling to disabilities and special needs clothing businesses.
Although there is a strong market for products geared toward disabilities and special needs clothing businesses, penetrating the market can be challenging.
The process of converting disabilities and special needs clothing businesses from prospects to satisfied customers isn't random. It takes a deliberate approach from owners and managers to create a strategy that is tailored to your product line and customer base.
Sales Team Considerations
Most of the businesses that sell to disabilities and special needs clothing businesses take a team sales approach.
Although your team may be comprised of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific disabilities and special needs clothing businesses that they want to add to their customer roster.
Since relationships are an important part of the selling process, meetings with disabilities and special needs clothing businesses leaders and their staff can establish a basis for the sales cycle. These meetings can also provide information that can give your business a competitive edge.
Message First, Targets Second
Messaging is a critical weapon in your company's battle to capture market share. Muddy messaging dilutes the sales cycle and makes it challenging for your customers to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to narrow the field to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of disabilities and special needs clothing businesses that can be customized to your precise specifications.
Share this article
Additional Resources for Entrepreneurs