Niche Sales Strategies
Selling to Decorating Services
Without a doubt, decorating services are high value sales targets in today's marketplace. For business sellers prepared to compete, decorating services offer a steady sales revenue stream .
In recent years, decorating services have become high value targets in the B2B sector.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. The good news is that decorating services are plentiful, but the trick is to acquire and retain new accounts.
Sales Team Considerations
Most of the businesses that sell to decorating services take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for lone rangers in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.
How to Generate Solid Leads
There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to decorating services should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the technology and staff inputs necessary to generate leads internally.
At Gaebler, we advise our business partners to explore Experian Business Services for decorating service lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to geography area, demographic traits and other criteria.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy is worthy of cost analysis. Business owners sometimes neglect cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.
For example, even though it might seem logical to increase the size of your sales force to expand your base of decorating service customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.
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